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Global discovery vacations1/5/2023 ![]() ![]() “In the past, 30- to 40-year-olds wouldn’t think it was something that appealed to them.”Ĭarnival Cruise Line president Christine Duffy, a boomer, was one of those parents who took her children on cruises as they were growing up. “A lot have already traveled with their families, so they probably know a lot more than other generations,” she said. ![]() Millennials and Gen Zers are more likely to have had a taste of the cruise life earlier than previous generations, largely thanks to parents who took them on cruise ships as children, said Assia Georgieva, a stock analyst and principal at Highland Beach, Fla.-based Infinity Research. Furthermore, according to the report, millennials are the most enthusiastic cruisers, with 85% saying they would cruise again. Gen Xers and baby boomers are still the top source markets for most cruise lines, but millennial and Gen Z travelers are showing growing preference for cruises, having been exposed to the method of travel at a young age by their parents.Ī 2021 study by Tripadvisor and Accenture found that high-income millennials were more interested in cruising than ever before, with 58% of those polled planning to take a cruise for their next leisure trip.ĬLIA’s 2020 Global Market Report found that while people over 60 are still the largest group of cruisers, at 33%, 47 is the average cruiser age, and people between 20 and 39 years old make up 20% of cruise passengers. A combination of traveler flexibility, innovative cruise amenities and more active, immersive itineraries are fueling younger generations to book both ocean and river cruise vacations. Travel advisors Mary Jane Manole, left, and Molly Foster on the Emerald Sun in Budapest. ![]()
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